Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization …, when a hyper-personalization organizational plan is put in place, it serves two main functions: to deliver personalized … hyper-personalization strategy: data foundation, decisions, design, and distribution. While customer master data management …

consumer data with its existingdata set from other services and use it for personalization in related markets. We developa … powerand hurt competitors in both markets. Personalization can lead to exploitation of someconsumers in the market for data …