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Data mining
Consumer behaviour
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Bradlow, Eric T.
5
Kopalle, Praveen K.
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Lee, Thomas Y.
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Chun, So Yeon
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Automatic construction of conjoint attributes and levels from online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
-
2007
Persistent link: https://www.econbiz.de/10009410939
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2
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
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3
Automated marketing research using online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
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4
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
5
The role of big data and predictive analytics in retailing
Bradlow, Eric T.
;
Gangwar, Manish
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011704696
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