Automated marketing research using online customer reviews
Year of publication: |
2011
|
---|---|
Authors: | Lee, Thomas Y. ; Bradlow, Eric T. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 5, p. 881-894
|
Subject: | Marktstruktur | Market structure | Marktforschung | Market research | Online-Befragung | Web survey | Data Mining | Data mining |
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