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Research lines on the impact of the COVID-19 pandemic on business : a text mining analysis
Carracedo, Patricia; Puertas, Rosa; Martí Selva, Maria … - In: Journal of business research : JBR 132 (2021), pp. 586-593
Persistent link: https://www.econbiz.de/10012581641
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Teaching "big data" in a business school : insights from an undergraduate course in big data analytics
Hill, Stephen; Kline, Douglas - In: Journal of the Academy of Business Education : JABE 18 (2017), pp. 175-185
Persistent link: https://www.econbiz.de/10011771561
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Data Mining Solutions for the Business Environment
PETRE, Ruxandra-Stefania - In: Database Systems Journal 4 (2013) 4, pp. 21-29
techniques. The paper focuses on presenting the applications of data mining in the business environment. It contains a general … the main fields for which data mining can be applied. The paper also presents the main business areas which can benefit … business areas that can successfully apply it, the paper presents the main features of a data mining solution that can be …
Persistent link: https://www.econbiz.de/10010756324
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Data Science and Analytics for SMEs : Consulting, Tools, Practical Use Cases
Tolulope, Afolabi Ibukun - 2022
Chapter 1: Introduction -- Chapter 2: Data for Analytics in Small Businesses -- Chapter 3: Business Analytics … Consulting -- Chapter 4: Business Analytics Consulting Phases -- Chapter 5: Descriptive Analytics Tools -- Chapter 6: Predicting …Master the tricks and techniques of business analytics consulting, specifically applicable to small …
Persistent link: https://www.econbiz.de/10013386108
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Data mining for business intelligence : concepts, techniques, and applications in Microsoft Office Excel with XLMiner
Shmueli, Galit; Patel, Nitin R.; Bruce, Peter C. - 2007
Persistent link: https://www.econbiz.de/10004893030
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Introduction to business data mining
Olson, David Louis; Shi, Yong - 2008 - Internat. ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10004940938
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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Big data in Asian central banks
Cornelli, Giulio; Dörr, Sebastian; Gambacorta, Leonardo; … - 2022
This paper reviews the use of big data in Asian central banks, leveraging on a survey conducted among the members of the Irving Fisher Committee. The analysis reveals four main insights. First, Asian central banks define big data in a more encompassing way that includes unstructured...
Persistent link: https://www.econbiz.de/10013041196
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Automated Data Harmonization (ADH) using Artificial Intelligence (AI)
Dutta, Anjan; Deb, Tomal; Pathak, Shrikant - In: Opsearch : journal of the Operational Research Society … 58 (2021) 2, pp. 257-275
Persistent link: https://www.econbiz.de/10012548762