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CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel; Van den Poel, Dirk - In: European journal of operational research : EJOR 244 (2015) 1, pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
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From consumer panels to big data : an overview on marketing data development
Van Auken, Stuart - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10011380451
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A dashboard to support management of business analytics capabilities
Rivera, David Santiago; Shanks, Graeme - In: Journal of decision systems 24 (2015) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011333342
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Helping predictive analytics interpretation using regression trees and clustering perturbation
Parisot, Olivier; Didry, Yoanne; Tamisier, Thomas; … - In: Journal of decision systems 24 (2015) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011333343
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Data science, predictive analytics, and big data : a revolution that will transform supply chain design and management
Waller, Matthew A.; Fawcett, Stanley E. - In: Journal of business logistics : JBL 34 (2013) 2, pp. 77-84
Persistent link: https://www.econbiz.de/10009766760
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Click here for a data scientist : big data, predictive analytics, and theory development in the era of a maker movement supply chain
Fawcett, Stanley E.; Waller, Matthew A. - In: Journal of business logistics : JBL 34 (2013) 4, pp. 249-252
Persistent link: https://www.econbiz.de/10010243163
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Data science, predictive analytics, and big data in supply chain management : current state and future potential
Schoenherr, Tobias; Speier-Pero, Cheri - In: Journal of business logistics : JBL 36 (2015) 1, pp. 120-132
Persistent link: https://www.econbiz.de/10011482310
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Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies
Gutnik, Sergey - In: Digital strategies in a global market : navigating the …, (pp. 131-144). 2021
Persistent link: https://www.econbiz.de/10013163958
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Event detection in educational records : an application of big data approaches
Smith, Alan D. - In: International journal of business and systems research … 15 (2021) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10012513957
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Impact of predictive analytics on the strategic business models of supply chain management
Pradhan, Ishwari; Sarwar, Dilshad; Hosseinian-Far, Amin - In: Integrated Business Models in the Digital Age : …, (pp. 207-249). 2022
Persistent link: https://www.econbiz.de/10013282632