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An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
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Drivers of data quality in advertising research : differences across MTurk and professional panel samples
Berry, Christopher
;
Kees, Jeremy
;
Burton, Scot
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 515-529
Persistent link: https://www.econbiz.de/10013362341
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