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~subject:"Database marketing"
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Database marketing
Direktmarketing
7
United Kingdom
7
Direct marketing
6
Großbritannien
6
Marketing
6
Database-Marketing
5
Research
4
Social marketing
4
Computer-assisted marketing
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IT-gestütztes Marketing
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Internet
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Theorie
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Theory
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Behaviour change
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Brand management
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Consumer behaviour
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Database
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Datenbank
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Football
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Internet marketing
2
Konsumentenverhalten
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Markenführung
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Market research
2
Online-Marketing
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Physics
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Relationship marketing
2
Social marketing theory
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Sport
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2008-2011
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4Ps of social marketing
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Academic staff
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Attendance range
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Behaviour
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Bibliometrics
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Bibliometrie
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Bicycles
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Brand
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Branding
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Breastfeeding
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Book / Working Paper
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English
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Tapp, Alan
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USB Cologne (EcoSocSci)
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Principles of direct and database marketing
Tapp, Alan
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2005
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3rd ed.
Persistent link: https://www.econbiz.de/10004817413
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Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004919931
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