The impact of e-business on financial services marketing and marketers
Year of publication: |
2002
|
---|---|
Other Persons: | Tapp, Alan (contributor) |
Published in: |
CRM in financial services : a practical guide to making customer relationship management work. - London [u.a.] : Kogan Page, ISBN 0-7494-3696-4. - 2002, p. 74-94
|
Subject: | Electronic Commerce | E-commerce | Finanzdienstleistung | Financial services |
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