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If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.; Rohm, Andrew; Bahl, Shalini - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
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Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making
Ross, Spencer M.; Milne, George R. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 361-378
Persistent link: https://www.econbiz.de/10012617807
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Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.; Milne, George R.; Peltier, James - In: Journal of business research : JBR 125 (2021), pp. 840-850
Persistent link: https://www.econbiz.de/10012494185