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Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
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2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Missing the boat or sinking the boat : a study of new venture decision making
Mullins, John W.
;
Forlani, David
- In:
Journal of business venturing
20
(
2005
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10002468833
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