Marketing management : a strategic decision-making approach
John W. Mullins; Orville C. Walker Jr.;, Harper W. Boyd Jr.
| Year of publication: |
c 2008 [ersch. 2007] ; 6. ed.
|
|---|---|
| Authors: | Mullins, John W. ; Walker, Orville C. |
| Other Persons: | Boyd, Harper W. (contributor) |
| Publisher: |
Boston, Mass. [u.:] : McGraw-Hill/Irwin |
| Subject: | Entscheidung | Decision | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 533 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-07-352982-6 ; 978-0-07-352982-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003344579