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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Spontaneity and international marketing performance
Souchon, Anne L.; Hughes, Paul; Farrell, Andrew M.; … - In: International marketing review 33 (2016) 5, pp. 671-690
Persistent link: https://www.econbiz.de/10011620305
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Does improvisation help or hinder planning in determining export success? : decision theory applied to exporting
Nemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul; … - In: Journal of international marketing 23 (2015) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10011341900
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Export decision-making orientation : an exploratory study
Nemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul - In: International marketing review 29 (2012) 4, pp. 349-378
Persistent link: https://www.econbiz.de/10009661282
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The cognitive micro-foundations, and socio-psychological mechanisms, of organizational decision-making in public management
Hodgkinson, Ian R.; Hughes, Paul; Leite, Higor - In: British journal of management 34 (2023) 2, pp. 787-804
Persistent link: https://www.econbiz.de/10014279331