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Decise visual saliency and consumers' in-store decisions

Clement, Jesper; Aastrup, Jesper; Forsberg, Signe Charlotte - In: Journal of retailing and consumer services 22 (2015), pp. 187-194

Persistent link: https://www.econbiz.de/10010469050

Assessing information on food packages

Clement, Jesper; Smith, Viktor; Zlatev, Jordan; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 219-237

Persistent link: https://www.econbiz.de/10011626497

Assessing information on food packages

Clement, Jesper; Smith, Viktor; Zlatev, Jordan; … - In: European Journal of Marketing 51 (2017) 1, pp. 219-237

Purpose The purpose of this paper is to present an experimental study which aims at assessing the potentially misleading effect of graphic elements on food packaging. The authors call these elements potentially misleading elements (PMEs) as they can give customers false expectations. They are...

Persistent link: https://www.econbiz.de/10014724237

Can computerised market models improve strategic decision-making? : An exploratory study

Fuglseth, Anna Mette; Grønhaug, Kjell - In: The journal of socio-economics 32 (2003) 5, pp. 503-520

Persistent link: https://www.econbiz.de/10001843604

The impact of consumption situations and culture differences on decision making in food prosumption

Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012232090