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The roles of sensory perceptions and mental imagery in consumer decision-making
Kim, Minjeong
;
Kim, Jung Hwan
;
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581883
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