The roles of sensory perceptions and mental imagery in consumer decision-making
Year of publication: |
2021
|
---|---|
Authors: | Kim, Minjeong ; Kim, Jung Hwan ; Park, Minjung ; Yoo, Jungmin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
|
Subject: | Experiment | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kognition | Cognition | Emotion | Entscheidung | Decision |
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