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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Agendas and consumer choice
Hauser, John R. - In: Journal of marketing research : JMR 23 (1986) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
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Affect as an ordinal system of utility assessment
Pham, Michel T.; Faraji-Rad, Ali; Toubia, Olivier; Lee, … - In: Organizational behavior and human decision processes : … 131 (2015), pp. 81-94
Persistent link: https://www.econbiz.de/10011422322
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Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 55 (2018) 6, pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
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Unstructured direct elicitation of decision rules
Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria - In: Journal of marketing research : JMR 48 (2011) 1, pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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Learning from experience, simply
Lin, Song; Zhang, Juanjuan; Hauser, John R. - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010497620
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An evaluation cost model of consideration sets
Hauser, John R. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 393-408
Persistent link: https://www.econbiz.de/10001098521