Agendas and consumer choice
Year of publication: |
1986
|
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Authors: | Hauser, John R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 3, p. 199-212
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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