We investigate the joint use of partitioning and sorting as a choice architecture to overcome consumer choice overload in large product sets. Partitioning first presents a small initial set of alternatives with the option to click through to see the remaining alternatives. Sorting presents...

Health insurance decisions are a challenge for many consumers and influence welfare, health outcomes, and longevity. Two choice architecture tools are examined that can improve these decisions: informed ordering of options (from best to worst) and choice set partitioning. It is hypothesized that...

Shaping choices -- Plausible paths -- Assembled preferences -- Goals of choice architecture -- Decisions by default -- How many options? -- Putting things in order -- Describing options -- Building choice engines -- Becoming better choice architects.