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The Affect Heuristic in Consumer Evaluations
King, Jesse Stocker - 2011
xv, 145 p. : ill. (some col.)
Persistent link: https://www.econbiz.de/10009447361
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Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott; Suri, Rajneesh; Grewal, Dhruv; Kohli, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 627-638
Persistent link: https://www.econbiz.de/10011552527