Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Scott Motyka, Rajneesh Suri, Dhruv Grewal, Chiranjeev Kohli
| Year of publication: |
September 2016
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|---|---|
| Authors: | Motyka, Scott ; Suri, Rajneesh ; Grewal, Dhruv ; Kohli, Chrianjeev |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 5, p. 627-638
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| Subject: | Price perception | Fluency | Disfluency | Decision making | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Entscheidung | Decision | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0459-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552527