Showing 1 - 3 of 3
Analyzes how consumers make decisions involving ethical issues. In particular, investigates the extent to which consumers rely on ethical norms (deontology) versus the perceived consequences of behaviors (teleology) in forming their ethical judgments and in determining behavioral intentions in...
Persistent link: https://www.econbiz.de/10014848259
This study analyzes the marketing ethics decision‐making process of Middle‐Eastern marketers. In particular, it examines the relative influences of ethical perceptions, perceived importance of ethics, and age on ethical intentions of marketers in the Middle East. A self‐administered...
Persistent link: https://www.econbiz.de/10014827263
Compares the personal ethical ideologies of idealism and relativism of American marketers with their South African counterparts. The perceptions of ethical problems, ethical intentions, and coporate ethical values of the parties are also contrasted. The findings indicate that South Africans were...
Persistent link: https://www.econbiz.de/10014827820