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Although there has recently been an increased practitioner and media focus on electronic marketplaces, there still remains confusion over the advantages of participation. As a consequence organisations are finding difficulty in developing strategies, policies and procedures in relation to the...
Persistent link: https://www.econbiz.de/10009440845
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455180
Persistent link: https://www.econbiz.de/10009464102
Persistent link: https://www.econbiz.de/10011537944
methods, this paper reports on a study into Internet banking that focuses on the extent to which 480 retail‐bank customers can … Internet‐banking interface is explored. Findings show an encouraging match between the four sample clusters identified from the … base. High levels of Internet use at work are seen to positively influence e‐banking registration.  …
Persistent link: https://www.econbiz.de/10014759829
The first stage in the consumer buying process is generally recognised to be that of the information search. This stage is recognised to be an important phase during which promotional messages should reach the intending consumer. Like many other stages of the buying process information seeking...
Persistent link: https://www.econbiz.de/10014848217
Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...
Persistent link: https://www.econbiz.de/10014848257
Purpose – This study aims to examine the role of product attributes, applying the multi‐attribute model, on consumers' decisions to download digital music via unauthorised sources in the UK. Design/methodology/approach – The data were collected through an online survey. Consumer choice was...
Persistent link: https://www.econbiz.de/10014902189
The Internet home is a recent innovation in home automation, which makes home monitoring and control accessible to … homeowners from anywhere, any time, by connecting to the global network. With the wide spread use of the Internet, the Internet … Internet enabled. The purpose of this study is to examine condominium homebuyers’ perceptions of the Internet home and its …
Persistent link: https://www.econbiz.de/10014971577