Evaluating implications for new media and information technologies
Year of publication: |
2001
|
---|---|
Authors: | Henry, Paul |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 2, p. 121-133
|
Publisher: |
MCB UP Ltd |
Subject: | Information technology | Consumer behaviour | Decision making | Internet | Advertising |
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