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Management science : journal of the Institute for Operations Research and the Management Sciences
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Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre
;
Lovett, Mitchell J.
;
Boulding, William
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 621-636
Persistent link: https://www.econbiz.de/10009614325
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Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts
Boulding, William
;
Guha, Abhijit
;
Staelin, Richard
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3459-3472
Persistent link: https://www.econbiz.de/10011760513
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