//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Definition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer Myths: Frye's Taxonom...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Definition
USA
4
United States
3
Advertising
2
Market research
2
Marktforschung
2
Women
2
1939-
1
Advertising Effectiveness
1
Advertising effectiveness
1
Art
1
Auction
1
Aufsatzsammlung
1
Auktion
1
Bank marketing
1
Banking
1
Bankmarketing
1
Brand
1
Brand image
1
Brand management
1
Communication
1
Consumer behaviour
1
Consumers
1
Corporate reputation
1
Datenanalyse
1
Datenaufbereitung
1
E-commerce
1
Electronic Commerce
1
Fernsehprogramm
1
Film industry
1
Filmwirtschaft
1
Financial services
1
Finanzdienstleistung
1
Firmenimage
1
Frauen
1
Humour
1
Innovation diffusion
1
Innovationsdiffusion
1
Kommunikation
1
Konsumentenverhalten
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Reprint
1
Language
All
English
2
Author
All
Stern, Barbara B.
2
Holbrook, Morris B.
1
Zinkhan, George M.
1
Published in...
All
Advertising, promotion, and new media
1
Brand management ; Vol. 1
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
2
The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Advertising, promotion, and new media
,
(pp. 30-50)
.
2015
Persistent link: https://www.econbiz.de/10011708638
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->