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Learning Why We Buy: An Experi...
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Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning
Granitz, Neil A.
;
Brown McCabe, Deborah
- In:
Journal of the Academy of Business Education : JABE
7
(
2006
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10003871294
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