health or environmental advantages of organic production and consideration of sensory (taste) acceptance. To do this … information was provided was greater than WTP when health information was given. When sensory taste information was included … characteristics of the two breads. The results suggest that in the absence of taste information respondents' WTP when environmental …

In modern societies consumers often face a trade-off between health and taste, the latter which encourages consumption … of the health value of a given nutrient in different foods combined with decreasing marginal utilities of taste could … of fatty, salty and sweet foods, whereas health awareness discourages consumption of the same food. The resulting diet …