Askegaard, Sørem; Kjeldgaard, Dannie; Arnould, Eric J. - Institut for Marketing og Organisation, Aarhus Universitet - 1999
Executive summary <p> 1. The paper focuses on the acculturation strategies employed by Greenlandic consumers living in Denmark and in particular how food products enter into a discourse of identity construction. The study of Greenlandic consumers in Denmark provides insight into acculturation...</p>
