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Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19
Habib, Aqib; Irfan, Muhammad; Shahzad, Mohsin - In: Future Business Journal 8 (2022), pp. 1-18
Due to the COVID-19 outbreak globally during 2020, the usage and virtues of food delivery apps (FDA) have increased immensely, facilitating the consumer to access the food and food providers to keep functioning. However, this study aims to investigate the enablers of online consumer engagement...
Persistent link: https://www.econbiz.de/10013273037
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Role of trust-building in online recycling platforms
Huang, Yanting; Liang, Yuqing; Gong, Yeming; Yuan, Zhe - In: International journal of production economics 263 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014437419
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Digital platforms in fashion rental : a business model analysis
Arrigo, Elisa - In: Journal of fashion marketing and management 26 (2022) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012797972
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Why shop on social media? : a systematic review
Oliveira, Carlos; Garcia, Ana Cristina Bicharra; Diirr, … - In: International journal of internet marketing and … 16 (2022) 4, pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
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Social commerce adoption research from the consumer context : a literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 25 (2017) 4, pp. 510-525
Persistent link: https://www.econbiz.de/10011805270
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E-commerce transactions in a virtual environment : virtual transactions
Scarle, Simon; Arnab, Sylvester; Dunwell, Ian; … - In: Electronic commerce research 12 (2012) 3, pp. 379-407
Persistent link: https://www.econbiz.de/10009663889
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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E-Commerce and Social Media Analytics
Singh, Ajit - 2019
Social media analytics plays an important role in e-commerce for retrieving the useful information of a product or service. Sentiment Analysis has become the key function of social media analytics. Opinion Mining is to used to analyze the polarity of sentiment expressed in data .Taking the data...
Persistent link: https://www.econbiz.de/10012869414
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Social commerce - state-of-the-art and future research directions
Baethge, Catherine; Klier, Julia; Klier, Mathias - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 269-290
Persistent link: https://www.econbiz.de/10011666853
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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293