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~subject:"Design"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"United States"
~subject:"Werbung"
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Design
Deutschland
Markenimage
United States
Werbung
Markenführung
17,008
Brand management
17,005
Konsumentenverhalten
7,436
Consumer behaviour
7,434
Brand image
6,953
Markenartikel
5,272
Brand
5,221
Relationship marketing
2,582
Beziehungsmarketing
2,579
Markenpolitik
2,468
Social Web
1,783
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1,783
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1,634
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1,622
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1,455
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1,430
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1,393
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1,338
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1,237
Advertising effects
1,221
Marketing
1,061
Theorie
893
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888
Luxury goods
874
Luxusgüter
874
Advertising
823
Einzelhandel
700
Retail trade
682
USA
682
Corporate reputation
661
Firmenimage
660
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646
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639
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639
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636
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37
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15
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12
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Author
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Burmann, Christoph
83
Baumgarth, Carsten
41
Esch, Franz-Rudolf
40
Huber, Frank
29
Keller, Kevin Lane
28
Meffert, Heribert
27
Melewar, T. C.
27
De Chernatony, Leslie
26
Loureiro, Sandra Maria Correia
26
Bruhn, Manfred
25
Ahlert, Dieter
22
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
20
Schade, Michael
20
Romaniuk, Jenni
19
Sattler, Henrik
19
Christodoulides, George
18
Foroudi, Pantea
18
Piehler, Rico
18
Sarkar, Abhigyan
18
Tomczak, Torsten
18
MacInnis, Deborah J.
16
Wiedmann, Klaus-Peter
16
Bauer, Hans H.
15
Ekinci, Yuksel
15
Gupta, Suraksha
15
Han, Heesup
15
Khan, Imran
15
Dens, Nathalie
14
Gierl, Heribert
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Swoboda, Bernhard
14
Veloutsou, Cleopatra
14
Hegner, Sabrina
13
King, Ceridwyn
13
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Springer Fachmedien Wiesbaden
55
International Water Management Institute (IWMI)
19
Gesellschaft zur Erforschung des Markenwesens
17
HAL
8
Verlag Dr. Kovač
8
Haufe-Lexware GmbH & Co. KG
7
Institut für Wirtschaftsinformatik <Siegen>
7
NetLibrary, Inc
6
Institut der Wirtschaftsprüfer in Deutschland
5
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
4
Österreichische Werbewissenschaftliche Gesellschaft
4
American Marketing Association
3
Institut für Demoskopie Allensbach
3
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
National Bureau of Economic Research
3
Verlag C.H. Beck
3
Verlag Franz Vahlen
3
Bildo-Akademie für Kunst und Medien <Berlin>
2
Books on Demand GmbH <Norderstedt>
2
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Duncker & Humblot
2
European Foundation for the Improvement of Living and Working Conditions
2
Fachhochschule Reutlingen / European School of Business
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
2
Goethe-Universität Frankfurt am Main
2
Helmut-Schmidt-Universität
2
Hochschule Niederrhein
2
IGI Global
2
Information Resources Management Association
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Institut für Handelsmanagement <Münster (Westf)>
2
Institut für Markt- und Distributionsforschung <Köln>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Marketinginstitut für Textilwirtschaft
2
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Published in...
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Journal of business research : JBR
371
The journal of brand management : an international journal
306
The journal of product & brand management
292
Journal of retailing and consumer services
171
SpringerLink / Bücher
147
European journal of marketing : EJM
86
Journal of marketing communications
78
Psychology & marketing
77
Asia Pacific journal of marketing and logistics
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Marketing intelligence & planning
67
International journal of hospitality management
62
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of international consumer marketing
53
Innovatives Markenmanagement
51
International journal of advertising : the review of marketing communications
50
Journal of promotion management : innovations in planning and applied research
50
Marketing letters : a journal of research in marketing
49
The IUP journal of brand management : IJBRM
48
Journal of promotion management : JPM
45
Research
45
The journal of consumer marketing
45
Tourism management : research, policies, practice
45
Cogent business & management
44
International journal of internet marketing and advertising : IJIMA
44
Journal of marketing
44
International marketing review
43
Journal of global marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
Journal of marketing management : MM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
38
Journal of advertising research
36
Journal of travel and tourism marketing
36
Springer eBook Collection / Business and Economics
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of Islamic marketing
32
Journal of fashion marketing and management
32
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Source
All
ECONIS (ZBW)
9,528
USB Cologne (EcoSocSci)
368
RePEc
151
USB Cologne (business full texts)
38
BASE
36
EconStor
24
Other ZBW resources
21
OLC EcoSci
2
ArchiDok
1
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Creativity in direct response advertising
1988
Persistent link: https://www.econbiz.de/10004129704
Saved in:
3
Graphik +
Design
: Grundlagen: Werbung, Information, Gestaltung, Typographie, Druck, Photographie
Brauer, Werner
-
1976
Persistent link: https://www.econbiz.de/10009601379
Saved in:
4
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
5
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
6
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
7
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
8
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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