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~subject:"Design"
~subject:"Deutschland"
~subject:"United States"
~subject:"Werbewirkung"
~subject:"Werbung"
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Design
Deutschland
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Werbewirkung
Werbung
Markenführung
16,798
Brand management
16,795
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7,310
Consumer behaviour
7,308
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6,979
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6,838
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5,196
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807
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680
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655
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Esch, Franz-Rudolf
36
Baumgarth, Carsten
34
Burmann, Christoph
31
Huber, Frank
26
Ahlert, Dieter
21
Meffert, Heribert
20
Pelsmacker, Patrick de
19
Dens, Nathalie
18
Bauer, Hans H.
17
Gierl, Heribert
12
Bruhn, Manfred
11
Sattler, Henrik
11
Wheeler, Alina
11
Farny, Dieter
10
Regier, Stefanie
10
Romaniuk, Jenni
10
Tomczak, Torsten
10
Wiedmann, Klaus-Peter
10
De Chernatony, Leslie
9
Fantapié Altobelli, Claudia
9
Langner, Tobias
9
Lips, Peter
9
Meyer, Frederik
9
Pipek, Volkmar
9
Schmidt, Holger J.
9
Binckebanck, Lars
8
Steiner, Paul
8
Vogel, Johannes
8
D'Ippolito, Beatrice
7
Disch, Wolfgang K. A.
7
Drees, Norbert
7
Keller, Kevin Lane
7
Kenning, Peter
7
Leimeister, Jan Marco
7
Septianto, Felix
7
Strebinger, Andreas
7
Balmer, John M. T.
6
Brunner, Christian Boris
6
Christodoulides, George
6
Eisend, Martin
6
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Springer Fachmedien Wiesbaden
40
International Water Management Institute (IWMI)
19
Gesellschaft zur Erforschung des Markenwesens
17
HAL
8
Institut für Wirtschaftsinformatik <Siegen>
7
Verlag Dr. Kovač
7
Österreichische Werbewissenschaftliche Gesellschaft
7
Deutsche Werbewissenschaftliche Gesellschaft
5
Institut der Wirtschaftsprüfer in Deutschland
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Haufe-Lexware GmbH & Co. KG
4
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Institut für Demoskopie Allensbach
3
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
Verlag C.H. Beck
3
Verlag Franz Vahlen
3
American Marketing Association
2
Bildo-Akademie für Kunst und Medien <Berlin>
2
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Duncker & Humblot
2
European Foundation for the Improvement of Living and Working Conditions
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Helmut-Schmidt-Universität
2
Hochschule Niederrhein
2
IGI Global
2
Information Resources Management Association
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Institut für Handelsmanagement <Münster (Westf)>
2
Institut für Markt- und Distributionsforschung <Köln>
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Marketinginstitut für Textilwirtschaft
2
Mathematica Policy Research
2
NetLibrary, Inc
2
New Business Verlag GmbH & Co. KG
2
Organisation der Media-Agenturen
2
Princeton University Press
2
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SpringerLink / Bücher
125
Journal of business research : JBR
65
The journal of brand management : an international journal
62
The journal of product & brand management
56
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
46
Journal of advertising research
40
Research
37
Innovatives Markenmanagement
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
33
Springer eBook Collection / Business and Economics
32
Psychology & marketing
29
Gabler Edition Wissenschaft
25
Journal of retailing and consumer services
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of promotion management : innovations in planning and applied research
20
Reihe: Versicherungswirtschaft
20
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
18
Renewable Energy
18
Journal of advertising : official publication of the American Academy of Advertising
16
Marketing intelligence & planning
16
Gabler Research
15
Marketing letters : a journal of research in marketing
15
International journal of hospitality management
13
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection
13
The IUP journal of brand management : IJBRM
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Asia Pacific journal of marketing and logistics
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of advertising
12
Energy
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft / Marken- und Produktmanagement
11
Hamburger Schriften zur Marketingforschung
11
International journal of market research : JMRS ; the journal of the Market Research Society
11
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Source
All
ECONIS (ZBW)
3,759
USB Cologne (EcoSocSci)
332
RePEc
151
BASE
36
USB Cologne (business full texts)
33
EconStor
23
Other ZBW resources
21
OLC EcoSci
3
ArchiDok
1
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Creativity in direct response advertising
1988
Persistent link: https://www.econbiz.de/10004129704
Saved in:
3
Graphik +
Design
: Grundlagen: Werbung, Information, Gestaltung, Typographie, Druck, Photographie
Brauer, Werner
-
1976
Persistent link: https://www.econbiz.de/10009601379
Saved in:
4
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
5
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
6
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
7
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
8
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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