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Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T. - In: The journal of brand management : an international journal 30 (2023) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario - In: The journal of brand management : an international journal 30 (2023) 2, pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
Redler, Jörn (ed.); Schmidt, Holger J. (ed.);  … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023
Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle … Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und … Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages …
Persistent link: https://www.econbiz.de/10014248064
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Brand-adequate design of retail environments
Schüller, Sophie Charlotte - 2020
Persistent link: https://www.econbiz.de/10013454954
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How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Identity designed : the process
Airey, David - 2024
"Identity Designed is an essential reference on the process of brand identity design, including examples from today …
Persistent link: https://www.econbiz.de/10014460520
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009694935
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The Optimal Design of a Search Engine from an Agency Theory Perspective
Türker, Denis - 2004
Persistent link: https://www.econbiz.de/10005855361
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Modularity for ValueAppropriation:Drawing the Boundaries ofIntellectual Property
Baldwin, Carliss; Henkel, Joachim - Technische Universität <München> / Schöller Chair in … - 2009
appropriation. A product or process design that is modular with respect tointellectual property (IP) allows firms to better capture …
Persistent link: https://www.econbiz.de/10005870617