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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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The brand gap : wie sich die Kluft zwischen Design und Unternehmensstrategie schließen lässt
Neumeier, Marty - 2021
Persistent link: https://www.econbiz.de/10012390933
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
Redler, Jörn (ed.); Schmidt, Holger J. (ed.);  … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023
Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle … Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und … Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages …
Persistent link: https://www.econbiz.de/10014248064
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Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T. - In: The journal of brand management : an international journal 30 (2023) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario - In: The journal of brand management : an international journal 30 (2023) 2, pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
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Brand-adequate design of retail environments
Schüller, Sophie Charlotte - 2020
Persistent link: https://www.econbiz.de/10013454954
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How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina (contributor) - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009694935
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Design like Apple : seven principles for creating insanely great products, services, and experiences
Edson, John; Beck, Ernest - 2012
Persistent link: https://www.econbiz.de/10009617329
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The open brand : [when push comes to pull in a web-made world]
Mooney, Kelly; Rollins, Nita - 2008
Persistent link: https://www.econbiz.de/10004914464