Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative Market Research: An International Journal 20 (2017) 2, pp. 230-246
Purpose The purpose of this study is to evaluate the relationships between digital technology, tangible/intangible assets and marketing capabilities to gain more insight into the factors related to small- and medium-sized enterprises’ (SMEs’) growth in the UK. Based on the resource-advantage...