The article analyzes the influence of country of origin and the critical function country of origin plays in consumers' automobile purchase decisions. Primary data were collected through a survey from a sample of 940 users of cars across Saudi Arabia. Results suggest that country of origin has a...

This study examines the country of origin effect of products made in Japan. The study focuses on the questions of the 'sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories....