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~subject:"Designation of origin"
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Designation of origin
Creativity
9
Japan
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Globalization
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International marketing
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Organizational change
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Innovation management
7
Innovationsmanagement
7
Kreativität
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Corporate branding
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Organisatorischer Wandel
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Brand management
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Internationales Marketing
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Brands
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Consumer behaviour
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Innovation
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Organisationswandel
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Advertising
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Brand image
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Corporate identity
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Corporate image
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International business
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Marketing theory
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Qualitative Methode
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Qualitative method
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Strategic management
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Strategisches Management
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Theorie
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Theory
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United Kingdom
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Ambidextrous organization
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Business network
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Business start-up
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Corporate reputation
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Corporate strategy
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Criticism
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Cross-cultural management
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Destructive acts
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Employee development
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Großbritannien
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Andriopoulos, Constantine
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Gotsi, Manto
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Lopez, Carmen
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European journal of marketing : EJM
1
Journal of strategic marketing
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ECONIS (ZBW)
2
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Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
2
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
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