Narrow search
Showing 1 - 10 of 2,998
Cover Image
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy; Librowicz, Michel; Hajjem, Ahlem; … - In: International marketing in the fast changing world, (pp. 199-233). 2015
Persistent link: https://www.econbiz.de/10011416186
Cover Image
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Cover Image
Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Cover Image
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
Cover Image
Mutual image impacts of events and host destinations : what we know from prior research
Dragin-Jensen, Christian - 2016
In the highly competitive marketplace for tourists and talented citizens, events have become increasingly important in acting as image builders for their host destinations. Equivalently, the image of a destination can have an impact on event perceptions, resulting in careful considerations for...
Persistent link: https://www.econbiz.de/10011417292
Cover Image
Effect of tourist photographs on attitudes towards destination : manifest and latent content
Kim, Hany; Stepchenkova, Svetlana - In: Tourism management : research, policies, practice 49 (2015), pp. 29-41
Persistent link: https://www.econbiz.de/10011312729
Cover Image
Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 1, pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
Cover Image
Examining national tourism brand image : content analysis of lonely planet Korea
Kim, Hee Youn; Yoon, Ji-hwan - In: Tourism review : the official journal of the AIEST 68 (2013) 2, pp. 56-71
Persistent link: https://www.econbiz.de/10009771119
Cover Image
Destination image consistency and dissonance : a content analysis of Goa's destination image in brochures and guidebooks
Garrod, Brian; Kosowska, Aleksandra - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10009580584