Advancing the country image construct : reply to Samiee's (2009) commentary
Katharina P. Zeugner-Roth; Adamantios Diamantopoulos
| Year of publication: |
2010
|
|---|---|
| Authors: | Zeugner-Roth, Katharina P. ; Diamantopoulos, Adamantios |
| Other Persons: | Samiee, Saeed (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 4, p. 446-449
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | Markenführung | Brand management | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962334