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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145