Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Year of publication: |
2010
|
---|---|
Authors: | Pike, Steven ; Bianchi, Constanza ; Kerr, Gayle ; Patti, Charles H. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 4, p. 434-449
|
Subject: | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Werbewirkung | Advertising effects | Australien | Australia |
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