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~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
13
Brand image
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Brand management
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Markenimage
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Brand
6
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Brand origin
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China
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Marktforschung
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Meaning transfer
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National culture
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Nationalkultur
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Need for uniqueness
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Organizational identification
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Organizational trust
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Partial least squares
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Merunka, Dwight
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Zhang, Mohua
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Akram, Aneela
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Akram, Muhammad Shakaib
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Bartikowski, Boris
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D'Antone, Simona
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Hamzaoui-Essoussi, Leila
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Asia Pacific journal of marketing and logistics
1
Global business and organizational excellence : a review of research & best practices
1
International journal of emerging markets
1
International marketing review
1
Journal of business research : JBR
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ECONIS (ZBW)
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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila
;
Merunka, Dwight
;
Bartikowski, …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
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2
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
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3
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
4
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
5
The use of territory of origin as a branding tool
Zhang, Mohua
;
Merunka, Dwight
- In:
Global business and organizational excellence : a …
34
(
2014/15
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010465578
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