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The power of search engine ranking for tourist destinations
Pan, Bing - In: Tourism management : research, policies, practice 47 (2015), pp. 79-87
Persistent link: https://www.econbiz.de/10010499495
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The long tail of destination image and online marketing
Pan, Bing; Li, Xiang - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 1, pp. 132-152
Persistent link: https://www.econbiz.de/10009535364
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The dynamics of search engine marketing for tourist destinations
Pan, Bing; Xiang, Zheng; Law, Rob; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 365-377
Persistent link: https://www.econbiz.de/10009244992
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A framework of search engine use for travel planning
Fesenmaier, Daniel R.; Xiang, Zheng; Pan, Bing; Law, Rob - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 6, pp. 587-601
Persistent link: https://www.econbiz.de/10009388167
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Travel queries on cities in the United States : implications for search engine marketing for tourist destinations
Xiang, Zheng; Pan, Bing - In: Tourism management : research, policies, practice 32 (2011) 1, pp. 88-97
Persistent link: https://www.econbiz.de/10008798729
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Assessing the visibility of destination marketing organizations in Google : a case study of convention and visitor bureau websites in the United States
Xiang, Zheng; Pan, Bing; Law, Rob; Fesenmaier, Daniel R. - In: Journal of travel and tourism marketing 27 (2010) 7, pp. 694-707
Persistent link: https://www.econbiz.de/10008808820