The long tail of destination image and online marketing
Bing Pan; Xiang Robert Li
| Year of publication: |
2011
|
|---|---|
| Authors: | Pan, Bing ; Li, Xiang |
| Published in: |
Annals of tourism research : ATR ; a social sciences journal. - Kidlington : Elsevier, ISSN 0160-7383, ZDB-ID 449123-3. - Vol. 38.2011, 1, p. 132-152
|
| Subject: | Nischenstrategie | Niche marketing strategy | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Online-Handel | Online retailing | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535364