The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...

Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a...

The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...

Purpose – Space and preserved environment are recognized as the most valuable tourist potential. The development of sustainable tourism uses natural and cultural heritage to increase the profit and the number of visitors in order to preserve it for the future generations. The aim of the paper...

Recently, the role of tourism sustainability has increased, especially for mature and mass tourism destinations. While the literature has largely focused on residents' evaluations of tourism sustainability, little attention has been devoted to investigate the extent to which tourists either...