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Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Ben Youssef, Kamel; Leicht, Thomas; Marongiu, Lidia - In: Journal of strategic marketing 27 (2019) 8, pp. 696-713
Persistent link: https://www.econbiz.de/10012202788
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Enhancing destination loyalty through online presence in the tourism industry in South-East Nigeria
Obiora, J. N.; Nwokorie, E. C. - In: Accounting and taxation review : A&TR 3 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012204081
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A DEMATEL-ISM integrated modeling approach of influencing factors shaping destination image in the tourism industry
Alqahtani, Ammar Y.; Makki, Anas A. - In: Administrative Sciences : open access journal 13 (2023) 9, pp. 1-30
Tourism is an upcoming industry with a high potential for future growth. Many factors influencing destination image (DI) are affecting tourism development. Therefore, studying factors influencing DI is essential. This research study aims to model the factors influencing DI in the tourism...
Persistent link: https://www.econbiz.de/10014370587
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Spatial aspects of managing tourist destinations at the regional and municipal levels
Varivoda, Valentina; Trukhachev, Alexander - 2021
Persistent link: https://www.econbiz.de/10013188286
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Perception of sustainability of a tourism destination : analysis from tourist expectations
Pulido-Fernández, Juan Ignacio; López-Sánchez, Yaiza - In: International business and economics research journal 13 (2014) 7, pp. 1587-1598
Persistent link: https://www.econbiz.de/10011430432
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The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.; Go, Frank M.; Bhansing, Pawan V. - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
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Ecotourism an option in small island destinations?
D'Hauteserre, Anne-Marie - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10011438091
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Conceptualizing the value co-creation challenge for tourist destinations : a supply-side perspective
Melis, Giuseppe; McCabe, Scott; Del Chiappa, Giacomo - In: Marketing places and spaces, (pp. 75-89). 2015
Persistent link: https://www.econbiz.de/10011441055
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Determinants of tourism destination competitiveness : a sem approach
Estevão, Cristina; Ferreira, João; Nunes, Sara - In: Marketing places and spaces, (pp. 121-139). 2015
Persistent link: https://www.econbiz.de/10011441066