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Destinationsmanagement
India
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Consumer behaviour
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Indien
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Tourism
6
Customer satisfaction
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Fashion
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Celebrity endorsement
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Internationaler Tourismus
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Josiam, Bharath M.
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Spears, Daniel L.
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Kinley, Tammy R.
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Journal of vacation marketing : an international journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians
Josiam, Bharath M.
;
Spears, Daniel L.
;
Pookulangara, …
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011403675
Saved in:
2
Influence of movies and television on Chinese tourists perception toward international tourism destinations
Wen, Han
;
Josiam, Bharath M.
;
Spears, Daniel L.
;
Yang, Yi
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 211-219
Persistent link: https://www.econbiz.de/10011942690
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