//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Ökonometrisches Modell"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Coupon Values for Rea...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Internet marketing
Markenimage
Ökonometrisches Modell
Werbung
11,298
Advertising
11,275
Werbewirkung
3,833
Advertising effects
3,784
Consumer behaviour
3,151
Econometric model
3,042
Konsumentenverhalten
3,040
Theorie
2,724
Theory
2,687
Online-Marketing
1,833
advertising
1,402
USA
1,314
United States
1,210
Econometric models
1,190
Marketing
921
Brand management
802
Markenführung
778
Germany
757
Marketingmanagement
717
Marketing management
707
households
705
Schätzung
638
Estimation
597
Social Web
587
Social web
587
econometric models
552
Pricing strategy
502
Preismanagement
501
Brand image
480
Households
461
Markenartikel
441
Ökonometrie
413
Welt
387
World
382
Brand
370
Wettbewerb
362
more ...
less ...
Online availability
All
Free
1,673
Undetermined
1,506
Type of publication
All
Book / Working Paper
4,327
Article
2,840
Journal
52
Type of publication (narrower categories)
All
Article in journal
2,445
Aufsatz in Zeitschrift
2,445
Graue Literatur
1,312
Non-commercial literature
1,312
Working Paper
1,137
Arbeitspapier
1,130
Hochschulschrift
555
Aufsatz im Buch
383
Book section
383
Thesis
361
Collection of articles of several authors
267
Sammelwerk
267
Aufsatzsammlung
193
Konferenzschrift
171
Dissertation u.a. Prüfungsschriften
163
Bibliografie enthalten
143
Bibliography included
143
Lehrbuch
102
Textbook
91
Conference proceedings
83
Collection of articles written by one author
53
Sammlung
53
Conference paper
28
Konferenzbeitrag
28
Systematic review
27
Übersichtsarbeit
27
Bibliografie
25
Festschrift
25
Case study
22
Fallstudie
22
Handbook
18
Handbuch
18
Mehrbändiges Werk
12
Multi-volume publication
12
Rezension
12
Amtsdruckschrift
11
Government document
11
Statistik
11
Market information
10
Marktinformation
10
more ...
less ...
Language
All
English
5,831
German
1,117
Undetermined
162
Polish
37
French
32
Russian
25
Spanish
12
Italian
5
Croatian
4
Portuguese
4
Slovak
3
Ukrainian
3
Bulgarian
2
Danish
2
Lithuanian
2
Dutch
2
Czech
1
Estonian
1
Finnish
1
Norwegian
1
Slovenian
1
Swedish
1
more ...
less ...
Author
All
Heckman, James J.
39
Franses, Philip Hans
27
Acemoglu, Daron
22
Nesheim, Lars
22
Hendry, David F.
19
Wilbur, Kenneth C.
18
Barnett, William A.
17
Bruhn, Manfred
17
Caballero, Ricardo J.
16
Hong, Han
14
McAleer, Michael
14
Pesaran, M. Hashem
14
Aghion, Philippe
13
Costantini, Mauro
13
Meyer, Bernd
13
Burnside, Craig
12
Ekeland, Ivar
12
Jerath, Kinshuk
12
Pelsmacker, Patrick de
12
Schumacher, Christian
12
Brooks, Chris
11
Durlauf, Steven N.
11
Esch, Franz-Rudolf
11
Frohn, Joachim
11
Hautsch, Nikolaus
11
Klapper, Daniel
11
Legerstee, Rianne
11
Mills, Terence C.
11
Rozendaal, Esther
11
Taylor, John B.
11
Arbia, Giuseppe
10
Athey, Susan
10
Bonatti, Alessandro
10
Kaiser, Ulrich
10
Klein, Lawrence Robert
10
Kuzin, Vladimir
10
Lütkepohl, Helmut
10
Marcellino, Massimiliano
10
Matzkin, Rosa L.
10
Nickel, Volker
10
more ...
less ...
Institution
All
National Bureau of Economic Research
114
Springer Fachmedien Wiesbaden
12
Axel-Springer-Verlag
10
Edward Elgar Publishing
9
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Forschungsinstitut zur Zukunft der Arbeit
6
University of British Columbia / Finance Division
6
Zentralausschuss der Werbewirtschaft
6
Zentralverband der Deutschen Werbewirtschaft
5
Center for Economic Research <Tilburg>
4
Centre for Economic Policy Research
4
Conference on Research in Income and Wealth
4
Deutschland / Bundeswehr / Universität Hamburg
4
European University Institute / Department of Economics
4
American Marketing Association
3
Applied Econometrics Association
3
Centre for Microdata Methods and Practice <London>
3
Conference on Econometric Models of Cyclical Behavior <1969, Cambridge, Mass.>
3
De Gruyter Oldenbourg
3
FernUniversität in Hagen
3
IGI Global
3
International Institute for Applied Systems Analysis
3
National Bureau of Economic Research and the Social Science Research Council Committee on Economic Stability
3
Peter Lang GmbH
3
Shaker Verlag
3
Zentrum für Europäische Wirtschaftsforschung
3
"Econometrics of Complex Survey Data Theory and Applications" Conference <2017, Ottawa>
2
Axel Springer AG / Marketing Anzeigen
2
Bank of England
2
Conference on Econometric Decision Models <1, 1981, Hagen>
2
Conference on Short Run Econometric Models of the United Kingdom Economy <1969, Southampton>
2
Council for the Development of Economic and Social Research in Africa
2
Deutscher Werberat
2
Deutschland / Statistisches Bundesamt
2
Econometrisch Instituut <Rotterdam>
2
Eric Cuvillier <Firma>
2
European System of Central Banks / Working Group on Econometric Modelling
2
European University Institute / Department of Law
2
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
2
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
2
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
127
Discussion paper / Centre for Economic Policy Research
116
NBER working paper series
104
International journal of advertising : the review of marketing communications
95
NBER Working Paper
91
Journal of marketing communications
61
Journal of business research : JBR
60
SpringerLink / Bücher
57
Europäische Hochschulschriften / 5
47
International journal of advertising : the quarterly review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : innovations in planning and applied research
38
Journal of advertising research
37
Lecture notes in economics and mathematical systems : LNEMS
30
Contributions to economic analysis
28
Journal of econometrics
27
Journal of promotion management : JPM
27
IMF working papers
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
CESifo working papers
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Schriften zur angewandten Ökonometrie
23
Discussion paper
22
Journal of applied econometrics
22
Journal of retailing and consumer services
22
Journal of marketing research : JMR
20
Psychology & marketing
20
Working paper
20
Discussion paper series / IZA
18
Advanced studies in theoretical and applied econometrics : ASTA
17
Applied economics
17
Discussion paper / Tinbergen Institute
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Econometric theory
15
European journal of operational research : EJOR
15
IHS economics series : working paper
15
Mathematical systems in economics
15
Reihe Ökonomie
15
more ...
less ...
Source
All
ECONIS (ZBW)
6,708
USB Cologne (EcoSocSci)
488
EconStor
9
RePEc
6
Other ZBW resources
6
USB Cologne (business full texts)
1
BASE
1
more ...
less ...
Showing
7,141
-
7,150
of
7,219
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
7141
Konsumgesellschaft, Freizeitverhalten und Werbung : ein deutsch-amerikanischer Vergleich
Günther, Mandy
-
2007
Persistent link: https://www.econbiz.de/10004924893
Saved in:
7142
Die deutsche Sparkassenwerbung 1750 - 1981
Emmerich, Norbert-Christian
-
1983
Persistent link: https://www.econbiz.de/10004936911
Saved in:
7143
The impact of online competition on local newspapers : evidence from the introduction of craigslist
Djourelova, Milena
;
Durante, Ruben
;
Martin, Gregory J.
-
2021
Persistent link: https://www.econbiz.de/10012511724
Saved in:
7144
Attention oligopoly
Prat, Andrea
;
Valletti, Tommaso M.
-
2021
Persistent link: https://www.econbiz.de/10012523101
Saved in:
7145
Werbung unverblümt : Zeitsichten zu einer anhaltenden Debatte
Nickel, Volker
-
1997
Persistent link: https://www.econbiz.de/10013165843
Saved in:
7146
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
Strebinger, Andreas
(
ed.
);
Schweiger, Günter
(
honouree
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003380864
Saved in:
7147
Konsumentenverhalten und Marketing : Grundlagen für Strategien und Maßnahmen
Balderjahn, Ingo
;
Scholderer, Joachim
-
2007
Persistent link: https://www.econbiz.de/10003400757
Saved in:
7148
Kommunikationspolitik : systematischer Einsatz der Kommunikation für Unternehmen
Bruhn, Manfred
-
2009
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003863621
Saved in:
7149
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm
(
ed.
)
-
2000
-
3., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001488582
Saved in:
7150
Einführung in die Werbelehre
Huth, Rupert
;
Pflaum, Dieter
-
1986
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10009586461
Saved in:
First
Prev
711
712
713
714
715
716
717
718
719
720
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->