Narrow search
Showing 1 - 10 of 407
Cover Image
Risk and safety analysis of warships operational lifetime defects
Kumar, Uday; Verma, Ajit Kumar; Das, Piyush Pratim - In: Strategic system assurance and business analytics, (pp. 37-44). 2020
Persistent link: https://www.econbiz.de/10012240753
Cover Image
A mixed-integer linear programming approach for an optimal-economic design of renewable district heating systems : a case study for a German grid
Sporleder, Maximilian; Rath, Michael; Jansen, Markus; … - In: Handbook on the economics of renewable energy, (pp. 340-363). 2023
Persistent link: https://www.econbiz.de/10014333540
Cover Image
Der Markt wird's schon richten? : Medienprodukte, Medienunternehmen und die Effizienz des Marktprozesses
Sjurts, Insa - 2004
Persistent link: https://www.econbiz.de/10002151598
Cover Image
Advertising in the world of new media
Berg, Scott - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 56-83). 2008
Persistent link: https://www.econbiz.de/10003755905
Cover Image
Developments in audience measurement and research
Webster, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 123-138). 2008
Persistent link: https://www.econbiz.de/10003755908
Cover Image
Using THREE I media in business-to-business marketing
Newcomb, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 208-225). 2008
Persistent link: https://www.econbiz.de/10003755923
Cover Image
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline; Reichert, Tom; Adkins, Mark; … - In: Gender, culture, and consumer behavior, (pp. 139-159). 2012
Persistent link: https://www.econbiz.de/10009544242
Cover Image
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina; Sonntag, Ralph - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 53-70). 2011
Persistent link: https://www.econbiz.de/10009010234
Cover Image
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias; Eisend, Martin - In: Breaking new ground in theory and practice, (pp. 453-462). 2011
Persistent link: https://www.econbiz.de/10009380990
Cover Image
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.; Schultz, Don E. - In: Breaking new ground in theory and practice, (pp. 395-406). 2011
Persistent link: https://www.econbiz.de/10009380997