Developments in audience measurement and research
Year of publication: |
2008
|
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Authors: | Webster, James |
Published in: |
Kellogg on advertising & media : the Kellogg School of Management. - Hoboken, N.J : John Wiley & Sons, ISBN 978-0-470-11986-0. - 2008, p. 123-138
|
Subject: | Kommunikationsmedien | Communication media | Werbeträger | Advertising media | Mediennutzung | Media usage | Messung | Measurement | USA | United States |
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Broadbent, Simon, (1979)
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Media engagement and advertising effectiveness
Calder, Bobby J., (2008)
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Die IPA-TouchPoints-Initiative
Franz, Gerhard, (2007)
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Webster, James, (1707)
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Webster, James, (1794)
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