We report our findings on cross-societal variations in values about CSR in senior executives from five economies. We find that executives in all five are concerned with the roles of their firms in society, with those in Japan most so and those in Hong Kong least so. However, executives in each...

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...